Gaz Automobile Showroom / Isfahan, Iran
Industrial Exhibition Architecture
Project Facts
- Project Name: Gaz Automobile Showroom
- Location: Isfahan Province, Iran
- Area: 2,000 m²
- Year: 2021 (1400)
- Status: Under Construction
- Client: Private Sector
Project Description
Gaz Automobile Showroom is conceived as a large-span industrial exhibition space where architecture provides a powerful yet neutral backdrop for automotive display.
The project reinterprets the conventional car showroom by transforming it into an architectural gallery, where vehicles are perceived as designed objects within a clear spatial framework.
Located in Isfahan Province, the project balances functional requirements with a strong architectural identity, emphasizing openness, material honesty, and structural clarity.
Architecture & Structure
The main exhibition hall is defined by a high ceiling supported by a waffle slab roof system.
Structural loads are transferred to peripheral load-bearing walls, allowing the interior space to remain completely free of columns.
This structural strategy creates a continuous and flexible interior volume, ideal for vehicle display, circulation, and event configurations.
Industrial Design Approach
The project adopts a raw industrial architectural language, where structure and materials are intentionally exposed.
Concrete, steel, and glass function as primary architectural elements, reinforcing a sense of precision, strength, and mechanical clarity aligned with automotive culture.
Architectural expression emerges through structure, proportion, and material authenticity rather than applied finishes.
Materials & Atmosphere
Exposed concrete is extensively used across the exhibition hall and covered outdoor areas, providing a durable, seamless, and visually unified flooring surface capable of supporting heavy vehicle loads.
Internal courtyard walls are clad with basalt stone, adding texture and depth while maintaining an industrial character.
The street-facing façade is composed of triangular glass and metal panels, creating a dynamic and distinctive visual identity.
Spatial Organization
Vehicle lifts are integrated into the showroom to increase vertical display capacity, transforming the space into a layered automotive exhibition.
Supporting programs include:
•Management office on the ground floor
•Guest accommodation on the mezzanine level
•Rooftop garden designed for events and hospitality
Vertical circulation is provided through stairs and an elevator, connecting all levels up to the roof.
Project Team
•Architectural Design:
•Structural Engineer:
•MEP Engineer:
•Technical Team: